(RESTON, VA) – Billy Casper Signature (BCS) – a leader in private club management – has promoted Matt Wilson to National Director of Operations.
For BCS’ expanding portfolio, Wilson will oversee business planning, budgeting, team leadership and training, revenue and expense management and client relations. Based in Jupiter, FL, he will liaise with regional operations, sales, marketing, hospitality and agronomy teams, as well as Billy Casper Golf (BCG) headquarters, to fuel even greater member acquisition, club usage, profitability and company presence within the private club sector.
Wilson joined BCG in 2011 as General Manager of Eastpointe Country Club where he quickly elevated its service standards and overall quality, value and reputation as one of the finest clubs in Palm Beach Gardens (FL) area. He specializes in creating new-age membership programs, improving clubhouse environments and strengthening member loyalties.
“Billy Casper Signature’s lifestyle-focused platform is the most proactive and powerful in golf, leisure and hospitality,” says Wilson, a member of the Professional Golfers Association of America. “Our teams excel in developing winning strategies for all types of clubs, molding them into ‘must-join’ social hubs at the hearts of communities across America.”
BCS has sparked life into aging memberships at several country clubs. Through creative programming, innovative marketing, compelling membership campaigns and talented sales managers, BCS has increased dues and total income by 33%, and reduced losses by hundreds of thousands of dollars.
“Matt Wilson will take Billy Casper Signature to new heights,” says Frank Denniston, Senior Vice President of BCS. “He is a decisive leader who inspires our teams to enhance all facets of club operations from golf to tennis, fitness, dining and everything between.”
About Billy Casper Signature
Anchored in 25 years of successful club and resort management, Billy Casper Signature provides best-in-class services tailored to the unique golf, sport, leisure and hospitality requirements of private clubs and their members. Its custom, winning strategies create healthy returns for high-end member-equity, residential-inclusive, resort and other types of clubs.
With a powerful and proactive, lifestyle-based platform, Billy Casper Signature directs aggressive marketing and sales of memberships; grounds and building maintenance; clubhouse and restaurant operations; sports, fitness and spa activities; merchandising; special events; concierge services; staffing and “ACE the Member Experience” training; and financial management. Billy Casper Signature is the private club division of Billy Casper Golf and is headquartered in Reston, VA with regional offices across America.