(RESTON, VA) – Billy Casper Signature has named Danielle Hopper the new National Sales and Marketing Director for the company’s expanding portfolio of private country clubs and resorts.
With nearly two decades’ expertise growing memberships, Hopper strengthens Billy Casper Signature’s lineup of America’s most approachable and valued network of private clubs and resorts. Her development of strategic sales and marketing plans will aggressively position them as “must-join” social hubs.
Backed by a proactive, lifestyle-focused platform, Hopper is closely interfacing with Billy Casper Signature local and national marketing and sales teams to engage broader audiences. The company is recognized for attracting and retaining thousands of members annually through original campaigns highlighting the many benefits of private club lifestyles.
“Danielle has a proven record re-igniting private clubs’ engines and ‘closing the sale,’” says Frank Denniston, Senior Vice President of Billy Casper Signature. “Tactically, she creates innovative programs which ‘wow’ prospective members at moments that most influence their decisions.”
“Billy Casper Signature’s goal is to turn families’ dreams of joining country clubs into realities,” says Hopper. “Here’s to revolutionizing the private club scene by going beyond tradition and servicing the needs and wants of mom, dad and the kids.”
Prior to her new role, Hopper cultivated elite benefits and established relationships for several high-end resorts and private clubs, including Pinehurst Resort, Ford’s Colony Country Club, Lansdowne Resort and Golf Club, Tower Club Tysons Corner, as well as Ritz-Carlton, and Red Door Salon operations.
About Billy Casper Signature
Anchored in 25 years of successful club and resort management, Billy Casper Signature provides best-in-class services tailored to the unique golf, sport, leisure and hospitality requirements of private clubs and their members. Its custom, winning strategies create healthy returns for high-end member-equity, residential-inclusive, resort and other types of clubs.
With a powerful and proactive, lifestyle-based platform, Billy Casper Signature directs aggressive marketing and sales of memberships; grounds and building maintenance; clubhouse and restaurant operations; sports, fitness and spa activities; merchandising; special events; concierge services; staffing and “ACE the Member Experience” training; and financial management. Billy Casper Signature is the private club division of Billy Casper Golf and is headquartered in Reston, VA with regional offices across America.